Welcome back to the office!

After two weeks of half-week off for Christmas and Year End Holiday, we’re back in the office.

And it’s 2011 already! What does 2011 have in store for us?

First Big FMCG Project and more to come

The Year of the Rabbit has promised a very good start for us: we won the Unilever Sunsilk Indonesia 2011 Digital Activation Pitching together with M Interaction / Mindshare Indonesia, and thus our journey into the depth of the FMCG (fast-moving consumer goods) Digital Market began. (Actually, back in the days, when Idebaik was not yet named Idebaik, we had already several FMCG clients – but Sunsilk is the first in our Idebaik era)

In 2010, we were focusing more on retail businesses – in 2011, our next target is the FMCG world. We have already several potential clients lined up: milk, sweets, haircare and skincare.  And we’re pitching for Indonesia’s biggest retailer giant, the world’s second-largest retail group – cross our fingers!

First Big Office Outing

We’re also planning to do the first office-outing around April – somewhere nice with beach, to relax and to strengthen the bond between Idebaik people.

At first, we wanted to  aim somewhere far, far away, like Paris (think about idebaik group photo in front of the Eiffel Tower), but since going to Paris would take at least 6 months of preparation and a lot of time to take care of the paperworks, we simply decided that it’d be a future project.

So we opted for Phuket instead. Phuket isn’t so far, it’s only about three and a half hours away, still in the SEA Region and it’s beautiful (think Leonardo di Caprio, think The Beach).

We’re planning to do it at the end of March / early to mid April 2011.

Second Batch of International Interns

After the successful experience last year with Bree, our French intern, we’d like to recommence.

So we opened the vacancy a few months ago and got several feedback (some bad, some good, including a Polish guy living in Surabaya wanting to scam us into paying money for his so-called “help” to find interns).

But we’ve found a couple of good ones, and they’re arriving soon in the first quarter of 2011, one from Holland, and one from Germany.

We’re also interviewing several more local interns for developer and account positions.

Enter the BlackBerry market

Yes, this is an interesting part.

We believe in BlackBerry.

In spite of the turmoil caused by the Minister of Information and Technology regarding RIM, we still believe that BlackBerry would remain one of the most potential domains in the Indonesian Digital Market.

Why? Because Indonesia has over 2 million active BlackBerry users – world’s third-biggest after Canada (Research In Motion’s Native Country) and the US.

And people love BlackBerry. The way they’ve been rallying to stop the Minister from forcing RIM to stop operating in Indonesia, leads us to believe, really, that BlackBerry is essential in Indonesia’s future of telecommunication and technology.

And that is why, we’re planning to enter this market.

More Important Goals

- Increase Turnover by 100% (At least! Crossing fingers)

- Double our workforce (we need MORE developers and designers)

- Increase our capitals

- Develop more in-house projects

- Increase Efficiency

- Better Documentation & Archiving for all projects (pitching, running, finished)

2011 is promising – but as quoted from Margaret Thatcher:

~ I do not know anyone who has gotten to the top without hard work. That is the recipe. It will not always get you to the top, but it will get you pretty near. ~

So, even though this year has started well enough, it’s up to us to make the best out of it.
Check back often to find out what’s up with us, and Happy New Year once again!