Ever since BlackBerry entered the Indonesian market, the whole country got smitten by its wonders. Gradually, Indonesia is invaded by an extreme viral BlackBerry addiction, spreading from its biggest cities to even the smallest and most remote areas.
BlackBerry is the gadget that any decent person MUST HAVE in hand. It is teenagers’ wildest dreams to have one, a symbol of prestige for the working population, and an essential in networking and socializing activities.
Today, after merely 5 years of its launching in the Nusantara archipelago, BlackBerry is something more than common: you can see it everywhere, literally, in the hands of its devout users. Indonesia now possesses over 3 million active BlackBerry users, representing a large market of around 6% of total 50 million BlackBerry users in the world – and this number only increases rapidly each day.
It’s very interesting to see how BlackBerry quickly conquers the market – their products fit perfectly with the Indonesian market’s psychology – the need to connect with their peers at any moment, instantly. And if everywhere else around the world, BlackBerry device is identical with business and corporate people, in Indonesia it’s rather a social tool: everyone has it, regardless whether they are businessmen or not: teens, students, housewives, even the elderly – everyone is infected with the BlackBerry phenomenon.
So when BlackBerry creator the giant RIM (Research In Motion) from Canada finally set up an office in Jakarta around two months ago, we were excited and wishing that we would someday be able to work together with them.
And just last week, our wish came true!
Better-B, one of the best and the first Indonesian BlackBerry Developer companies contacted us. We have met them previously for Sunsilk FAB10 Project, and we really had some sort of matching chemistry – we really liked and appreciated them for their open-mindedness, wit and expertise in handling projects.
Alone in 2010 Better-B launched over 32 BlackBerry Application – hats off to that – and they are one of RIM Indonesia’s most trusted partner due to their prime quality and great personnel.
And that’s what we like – they are so professional and they understand their domain so well!
So their purpose in contacting us is to ask us to work with them in creating an online-based, Facebook-Apps CRM for licensed BlackBerry resellers under RIM’s 3 main distributors in Indonesia (TAM, ComTech and Selular Shop) to boost sales and help sellers understand BlackBerry better.
The project was only started last week and this week we’ve already gotten the confirmation we’re getting it – together with Better-B we’re working to fit the launching date in early July.
More news to come!
