New project is launched today, 7 December 2011, an anagram game for Smart Telecom.
It’s called… SMARTAGRAM 
It’s ADDICTIVE, we tell you. In less than 10 hours we’ve got like, 1100+ participants already. And this keeps growing and growing insanely fast.
Give it a try and let us know
Our CTO Jonathan Rolandez had his birthday in early November. What’s better than sweet things to celebrate it with? Cupcakes: one set with miniature fondant characters and another set of Red Velvet Cupcakes. And a huge cheesecake with blueberry and cream topping.
To top the day that started well, we went out lunching at Tian Xi – the All You Can Eat Dim Sum Brunch is on everyday from 10 AM to 3 PM – delicious! (And you won’t believe how MUCH these people eat, and how SKINNY they stay…not fair!)
Check out the photos…
Hello!
After a busy June, we proudly announce the upcoming arrival of our latest in-house project: a ticketing portal called TIKU.CO.ID!
Why TIKU? Well, it’s short for TIKETKU. My Tickets in Indonesian, actually. We want a domain that is simple and easy to remember so there you go.
Why Concert Tickets and not Flight Tickets? It’s because we’ve been doing some concert activations and we’ve got a partner who’s an expert in this domain; and we always say: do what you know to do best.
We don’t really know much about Flight Tickets to be honest, and we find that most airlines do such a good job already in their own system so why bother?
While, in Indonesia, there’s not really any reliable online concert ticket provider, plus, our partner’s got both his feet in it so let’s wrap up a business plan and execute!
The plan actually came up about one-and-a-half months ago, while we were sitting in his office one night.
So far, the site is about 80% done and the office in FX’ntertainment Centre is on the way.
Will update the blog for more info later on!
Ever since BlackBerry entered the Indonesian market, the whole country got smitten by its wonders. Gradually, Indonesia is invaded by an extreme viral BlackBerry addiction, spreading from its biggest cities to even the smallest and most remote areas.
BlackBerry is the gadget that any decent person MUST HAVE in hand. It is teenagers’ wildest dreams to have one, a symbol of prestige for the working population, and an essential in networking and socializing activities.
Today, after merely 5 years of its launching in the Nusantara archipelago, BlackBerry is something more than common: you can see it everywhere, literally, in the hands of its devout users. Indonesia now possesses over 3 million active BlackBerry users, representing a large market of around 6% of total 50 million BlackBerry users in the world – and this number only increases rapidly each day.
It’s very interesting to see how BlackBerry quickly conquers the market – their products fit perfectly with the Indonesian market’s psychology – the need to connect with their peers at any moment, instantly. And if everywhere else around the world, BlackBerry device is identical with business and corporate people, in Indonesia it’s rather a social tool: everyone has it, regardless whether they are businessmen or not: teens, students, housewives, even the elderly – everyone is infected with the BlackBerry phenomenon.
So when BlackBerry creator the giant RIM (Research In Motion) from Canada finally set up an office in Jakarta around two months ago, we were excited and wishing that we would someday be able to work together with them.
And just last week, our wish came true!
Better-B, one of the best and the first Indonesian BlackBerry Developer companies contacted us. We have met them previously for Sunsilk FAB10 Project, and we really had some sort of matching chemistry – we really liked and appreciated them for their open-mindedness, wit and expertise in handling projects.
Alone in 2010 Better-B launched over 32 BlackBerry Application – hats off to that – and they are one of RIM Indonesia’s most trusted partner due to their prime quality and great personnel.
And that’s what we like – they are so professional and they understand their domain so well!
So their purpose in contacting us is to ask us to work with them in creating an online-based, Facebook-Apps CRM for licensed BlackBerry resellers under RIM’s 3 main distributors in Indonesia (TAM, ComTech and Selular Shop) to boost sales and help sellers understand BlackBerry better.
The project was only started last week and this week we’ve already gotten the confirmation we’re getting it – together with Better-B we’re working to fit the launching date in early July.
More news to come!
After a couple of months of work, the website Sunsilk.co.id was launched – and followed soon after by the Digital Activation titled “SUNSILK FAB10″.
The goal of this activation is to educate people about using Sunsilk Conditioner, and by engaging them in the program, they will become Sunsilk ambassadors of their own. One best girl will win a trip to Paris Fashion Week.
Nice, innit? Well, we worked so hard due to (yet again) short deadlines but everything’s up since yesterday, as well as the TVC + print media advertisements. Digital Media placements start this weekend.
Collaboration between Unilever, MSI and us, idebaik
We will back around next week with stats about this campaign.
Well, another milestone for indonesiaclubbing.com!
We contributed in the book StartupLokal Founders at Work.
Published by Nulisbuku.com, edited by Rhein Mahatma & Joshua Kevin.
What is this book about?
Stories about 22 Digital Startups in Indonesia.
Why is indonesiaclubbing inside?
Well, because we’re one of them
What are you talking about in the book?
What is indonesiaclubbing, how we started indonesiaclubbing, visions of the partnership and foundation, how did it grow, how it become what it is today.
In what page are you in?
Starting Page 59.
Can we buy it?
Yes, through nulisbuku.com (click on the link to buy it) and soon in all major bookstores in Indonesia!
Story behind the contribution
One of the StartupLokal Volunteers, Rhein, who is by day a consultant and marketing officer at Plasa.com, and startup passionate-renegade by all free times, asked us to participate. With only one-day deadline, at about midnight we finished the draft and sent it to him.
The topic? Easy. About our most successful startup to date, indonesiaclubbing.com.
We talked about indonesiaclubbing.com – how it was born, what it is, how it has become what it is today, and so much more. Things we have never shared with anyone else – ever.
Along with other important players in the startup industry, including Urbanesia, Tasterous, AdaDiskon, GantiBaju, SixReps, FUPEI and many more, we narrate each our own unique story in the digital startup world.
We are very proud and happy this book has come to see the light of day and we will definitely keep an eye on its hard cover edition coming soon!
Special thanks to all StartupLokal initiators & volunteers who have worked so hard to make it happen.
We are honored to be one of the digital startups in Indonesia, this land where Princess Insulinde’s digital warriors have been germinating and growing and developing…the green archipelago where digital nation is not just a phrase, it’s something strongly emerging!
Trying out a new formula in social media campaign & audience engagement program, we decided to launch the Justin Bieber My World Indonesia Tour Quiz, which consists of a platform of audience attraction and engagement to get as many users as possible to register in the Facebook Application.
Here’s how it looks like:
Actually all this app goes around Justin Bieber’s Indonesia Tour on 23 April 2011 – you can win 10 FREE Tickets to watch Justin Bieber live in Sentul.
We decided to launch it on Monday 21 March 2011, 4:30 PM, and after an hour or so, active participants already reached the number of 1,000 while the inactive ones not yet participating about the double.
And a bit more than 24 hours later it’s 4,379 active participants and about three times total inactive ones not yet participating on the quiz.
Target audience was originally young female teens between 13 to 18 years old, but after we’ve launched it we realized that it’s much larger and both males and females. The youngest participant is 13, complying with Facebook policy, but the oldest ones range between 35 and 45 years old.
It was crazy to see how engaged people are with this kind of program.
A little statistics for you:
Pageviews
Yesterday: 65,000++ page views between 4:30 PM and midnight.
Today: 100,000++ page views between two midnights.
Unique Visitors
Yesterday: 12,000++ between 4:30 PM and midnight.
Today: 18,000++ between two midnights.
Number of Shared Tweets on Quiz Home: 4,703 Shared Tweets in 26 hours.
Number of Facebook Likes on Quiz Home: 1,339 Likes in 26 hours.
Amazing! People don’t stop playing and we’re VERY HAPPY to say this is one campaign that can be categorized as an immediate success!
So, if you need a help in planning your online activity, you know that you can come to Idebaik to discuss about your expectations and whatever it is you want to do / engage your audience in.
We’ll be back with more statistics next week!
